Beam Suntory announced that it is rebranding to become Suntory Global Spirits, reflecting the “company’s evolution into a truly global leader across categories in spirits and ready-to-drink cocktails.” The new name is introduced as the company marks 10 years of sustained, profitable growth since Suntory Holdings acquired Beam Inc. in 2014. The company has grown significantly over this time period to a $5.5 billion company now comprised of more than 6,000 employees around the world. The rebrand includes the launch of a new website and visual identity defining brand attributes connected to and complemented by those of its parent company, Suntory Holdings.