
CGA by NIQ’s latest On Premise Measurement (OPM) report shows that beer has increased its share of beverage alcohol (BevAl) sales but at the expense of wine and spirits. OPM, which delivers insights into the out-of-home drinks landscape in the U.S., shows beer attracted 40.1% of all BevAl spending in the 12 months to end January—a year-on-year gain of 0.3 percentage points. The wine and spirits categories lost 0.3 and 0.4 percentage points of share, respectively. Beer’s performance has been largely driven by higher prices and distribution. Average prices have risen by 1.6% and total distribution points by 2.1%. However, rate of sale fell 5%, and beer’s volumes over the 12-month period dropped 3%. Draft’s split of volumes rose 0.9 percentage points to 52.3% in the year-to-end January. Top-performing segments in the last 12 months include imports, which added 1.2 percentage points to their share of total beer volumes. Domestic super-premium added 0.6 percentage points, but the domestic premium segment lost 1.3 percentage points. The craft category slipped another 0.5 percentage points, though it remains beer’s largest subcategory.