Brescome Barton welcomed superstar-backed brand Delola Spritz, a line of low-calorie ready-to-drink cocktails by Jennifer Lopez, to its state portfolio with a sales training on May 5 in North Haven. The House of Delola, inspired by Lopez’s childhood nickname, Lola, is a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks. Crafted with premium spirits, natural botanicals, low in calories and gluten-free, the line of bottled spritzes is ideal for warm-weather entertaining and is available in three flavors: Bella Berry Spritz, Paloma Rosa Spritz, and L’Orange Spritz. The Bella Berry has a vodka base, the Paloma Rosa uses tequila and the L’Orange features amaro. At 11.5% ABV, each is contained in embossed glass bottles. Open the bottle, pour over ice and enjoy.
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- A Brescome Barton truck wrap promoting the Delola Spritz bottled cocktail line by Jennifer Lopez marks the start of its Connecticut distribution.
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- All of Brescome Barton except where indicated: Mike DePasqua, State Manager, Connecticut, Beam Suntory; Stephen Lentz, General Sales Manager and Director; Erin Cain, Territory Manager, Connecticut, Beam Suntory; Mike Heins, Trade Development Manager; and Sarah Alokones, Divisional Sales Manager.
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- A display of Delola Spritz greeted sales team members for the educational training session.
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- Bella Berry Spritz, Paloma Rosa Spritz and L’Orange Spritz, each made with premium spirits and natural botanicals, low in calories and gluten-free.
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- Mike DePasqua, State Manager, Connecticut, Beam Suntory during the sales presentation.
