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Bronco Wine Co. Acquires Assets of Wine Hooligans

By March 25, 2025Top News

Bronco Wine Co. announced the acquisition of key assets of Wine Hooligans at auction in February. Bronco Wine Co., which has been the majority shareholder in Wine Hooligans since 2023, will now fully control several notable brands, including Portlandia, Shortbread, Broadside and alcohol-removed brand Sea Monster, as well as Wine Hooligans’ and BevZero production facilities in Santa Rosa, California. The production facilities have been instrumental in the company’s winemaking operations. These facilities will continue to play a key role in Bronco Wine Co.’s commitment to producing high-quality California wines while expanding its capabilities in the premium wine segment, a news release said. Most Wine Hooligans employees will continue to support the operations of these brands as Bronco employees.

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