Campari Group announced two changes for key executives Melanie Batchelor and Ugo Fiorenzo, effective July 1. Following a recent appointment to Managing Director of Sales & RARE for Campari America, Melanie Batchelor was promoted to Managing Director, Campari America. In this role, Batchelor will lead growth and oversee all functions of the U.S. business. A 12-year veteran of Campari, she has served in various successive leadership roles. Ugo Fiorenzo, Managing Director for the United States and Canada, who, after leading the U.S. for the past seven years, oversaw the company as it doubled its size and led its relocation from San Francisco to New York City, will succeed Mauro Caneschi and take on the role of Managing Director, Business Unit Americas. In this role, he will lead both in-market operations and partnership markets to increase market growth and accelerate brand penetration. Fiorenzo joined Campari America in 2005.