Connecticut Distributors, Inc., (CDI) hosted several launches and guests at its general sales meeting on April 1. CDI welcomed back three sales divisions to kick off the exclusive distribution of Truly Vodka from Beam Suntory. Called “a bold new take on a classic spirit,” Truly Vodka is triple-distilled and inspired by the most popular Truly Hard Seltzer flavors: Strawberry Lemonade, Wild Berry and Pineapple Mango. Like Truly Hard Seltzer, each flavor of Truly Vodka is made from a real cane sugar base and is under 100 calories per serving. Then, in collaboration with Delicato Family Vineyards, the CDI team welcomed the launch of a new wine series in the Francis Ford Coppola Diamond Series Collection. The new line, the Francis Ford Coppola Appellation Series, is exclusive to the Stratford-based distributor. The Diamond Collection Appellation Series Sauvignon Blanc, sourced from Sonoma County, offers a vibrant fruit expression on the palate. Both new product lines are available in Connecticut exclusively through CDI. Sales teams took part in brand training, followed by lunch and a tasting at Boca Oyster Bar in Bridgeport.
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- Harrison Love, Territory Manager, Beam Suntory; Jon Fredyna, Director of Marketing, CDI; Steve Slota, Considine Division Manager; Kelly Scofield, Senior Business Manager, CDI; John Slocum, President, CDI; Mike DePasqua, State Manager, Beam Suntory; Jennifer Christman, Sr. Marketing Manager, East Region, Beam Suntory; Paul Puhalla, Vice President of Sales, CDI; and Mark Ryan, Vanguard Division Manager, CDI.
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- During the launch of Truly Vodka during CDI’s general sales meeting, sales team members took part in brand training.
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- Truly Flavored Vodka in Wild Berry, Strawberry Lemonade and Pineapple Mango flavors.
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- Jon Fredyna, Director of Marketing, CDI; Brittany Wolf, Sales Manager, Delicato Family Wines; Teresa Drew, Regional Sales Manager, Delicato Family Wines; Corrissa Wilson, Business Manager, CDI; Paul Puhalla, Vice President of Sales, CDI.
Photos by Joe Palisi, CDI.
