Connecticut Distributors, Inc. (CDI), introduced the latest expression from Hendrick’s Gin, Oasium, during two general sales meetings on Feb. 7. Employees from CDI’s on- and off-premise teams received brand education on the gin, which is the latest release from Hendrick’s Master Distiller Lesley Gracie’s Cabinet of Curiosities line. Hendrick’s Brand Ambassador Erik Andersson was on-site, sharing pours and crafting cocktails showcasing Oasium. During the on-premise meeting, special guest Mike Mills, Lead Bartender, Madison Beach Hotel, added his expertise, also creating a cocktail for the sales team. The gin’s signature serve, the Oasium Fizz, highlights the new gin and its distinctive dual-distillation process, made with pink grapefruit and lime juice, simple syrup and soda water garnished with a cucumber round. Available exclusively through CDI as a limited two-year release, Hendrick’s Oasium “transports drinkers to a refreshingly lush oasis, blending verdant green notes, aromatic herbs and bright citrus,” as the brand describes. As the fastest-growing gin brand from 2018 to 2023, Hendrick’s continues to drive category expansion with its annual releases.
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- Jamie Montesi, CT State Manager, William Grant & Sons; John Brodrick, Vice President – Commercial, Franchise and Independent Division, William Grant & Sons; John Slocum, President, Connecticut Distributors, Inc. (CDI); and Erik Andersson, Hendrick’s Brand Ambassador – East, William Grant & Sons.
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- Jamie Montesi, CT State Manager, William Grant & Sons and Mike Mills, Lead Bartender, Madison Beach Hotel presenting to CDI’s on-premise team.
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- Jamie Montesi, CT State Manager, William Grant & Sons; Mike Mills, Lead Bartender, Madison Beach Hotel; and Paul Puhalla, VP of Sales, CDI.
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- Erik Andersson, Hendrick’s Brand Ambassador – East, William Grant & Sons presenting to CDI’s off-premise team.
Photos courtesy of Connecticut Distributors, Inc.
