Connecticut Distributors, Inc. (CDI), welcomed guests for several new brand launches in February. Mercer + Prince Canadian Whiskey, founded by rapper A$AP Rocky, was a highlight of a recent meeting held with CDI’s Anchor Division. The whiskey, which is twice-distilled in Coffey stills and aged for a minimum of four years in American white oak ex-bourbon barrels, offers sweet aromatics. Additionally, it is influenced with Japanese mizunara oak to develop baking spice character. Hendrick’s Flora Adora Gin also launched as the newest offering from the William Grant & Sons popular gin brand. Flora Adora botanicals offers lush green and sweet floral characteristics, lengthening the juniper and coriander backbone of Hendrick’s. CDI’s New England Division welcomed White Claw Vodka Triple Wave Filtered, 40% ABV, made with 100% American grain, five-times-distilled. Each vodka expression is filtered three times using pressure equal to a 30-foot wave for a smoother finish. It’s available in three 30% ABV flavored vodkas: Black Cherry, Mango and Pineapple. The division also welcomed a team from Infinium Spirits for a portfolio training, including Skrewball Peanut Butter Whiskey, Corralejo Tequila, Templeton Rye, Crystal Head Vodka, Zaya Rum, Tears of Llorona Extra Añejo Tequila, Zaya Gran Reserva 16 Year Rum and Seagram’s Vodka.
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- Bob Bowling, Spirits Brand Manager – Innovation Team, Spirit of Gallo takes the team through Mercer + Prince Canadian Whiskey’s creation.
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- Erik Andersson, Brand Ambassador, Hendrick’s East, William Grant & Sons introduces the team to Hendrick’s Flora Adora Gin. The new gin offers aromas of enchanting flowers and a fresh, herbal character that is classically Hendrick’s in style.
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- Erik Andersson, Brand Ambassador, Hendrick’s East, William Grant & Sons; Steve Slota, Considine Division Sales Director, CDI; John Slocum, President, CDI; John Broderick, Region Director, William Grant & Sons; Jamie Montesi, CT State Manager, William Grant & Sons; and Stacey Pabst, William Grant Trade Development Director, CDI.
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- All of Connecticut Distributors, Inc. (CDI), except where indicated: Paul Puhalla, Vice President, Sales; Kevin Mahon, Anchor Division Sales Director; John Slocum, President; Bob Bowling, Spirits Brand Manager – Innovation Team, Spirit of Gallo; Spencer Stack, Business Development Manager – Retail CT, Spirit of Gallo; Jen Walsh, Business Manager; and Garrett Fardelmann, Business Development Manager, Acquired Brands – CT, NH, Spirit of Gallo.
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- Kevin Fethe, Director Sales, Mark Anthony Crafted Spirits takes the team through White Claw Vodka Triple Wave Filtered.
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- White Claw Vodka Triple Wave Filtered launches with the entire CDI New England Division.
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- CDI’s New England Division and the Infinium Spirits team gathered for an in-depth portfolio training.
