Connecticut Distributors, Inc. (CDI) officially kicked off its distribution of Effen Vodka on April, 28, 2017. The sales teams came together for a company-wide opportunity to learn about the brand with a presentation from Effen Brand Manager Joe Sargent, who visited from Chicago as the team prepares to reintroduce the brand to the state. Effen Super-Premium Vodka, imported from Holland, is made from premium French wheat. Effen Vodka uses a continuous distillation process, along with all-natural ingredients to create a smooth taste on the palate. Effen Vodka flavors include black cherry, raspberry, cucumber, blood orange and green apple. Six tasting stations offered a cocktail made with each flavor paired with a complementary food dish. A personally-engraved Effen bottle was presented to each sales representative.
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- Effen Vodka on display.
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- Commemorative Effen Vodkas bottles were personally engraved with the name of each sales member of the sales team.
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- The CDI sales team watches a presentation by Effen Vodka Brand Manager Joe Sargent.
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- Steve Drew, Business Manager, CDI; Maria Gatautis, Territory Manager Rhode Island, Beam Suntory; Joe Sargent, EFFEN Vodka Brand Manager; Mike DePasqua, Territory Manager Connecticut, Beam Suntory; John Parke, President, CDI; Jason Medvegy, Regional Vice President Franchise Region, Beam Suntory; Marco Pelliccio, State Manager Connecticut, Beam Suntory; Allen DiBuono, Senior Manager Commercial Field Marketing, Beam Suntory; and Brenden Lee, Territory Manager Western Massachusetts, Beam Suntory.
