
The August edition of the Wine Analytics Report showed consumer spending on domestic wine, including bulk imports, increased 10% versus last year, to $51.8 billion in the 12 months ending in August, market research firm bw166 reported, despite the spread of variants of COVID-19. The increase in total spending comes with improving on-premise sales, retail sales holding steady and an increase in winery direct-to-consumer shipment value and volume in August. Spending on table wines increased by more than 10%, while sparkling wines gained 2%. Bulk imports increased 9%, while spending on other traditional wines, a relatively small component of total spending, fell 10%. Total case volumes for all domestic wines increased 3% during the period to nearly 313 million. The value of the total wine market in the U.S. was $75.4 billion in the 12 months ended August, an 11% increase over last year. Spending on domestic wines drove the increase, accounting for an extra $4.6 billion in consumer purchases. Packaged imports posted stronger growth at 13%, adding $2.7 billion in sales to total $23.5 billion.