Skip to main content

BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Dichello Distributors Hosts Heineken Silver Team

By March 23, 2023Connecticut, Top News

Dichello Distributors welcomed Heineken Silver on Feb. 10 with a visit from Michael LaVigne, Senior Market Manager – Connecticut and Rhode Island. Lavigne and the Dichello team reviewed the new brew with a formal sales presentation and educational tasting of Michelob Ultra, Corona Premier and Heineken Silver. Heineken Silver is a 4% ABV lager with just 95 calories, crafted using an ice-cold brewing process at -1°C for a crisp flavor and subtle finish. Heineken Silver is brewed with the same ingredients used across the brand’s 149-year heritage—water, barley malt, hop extract and ale yeast—but offers a lighter style with a lower alcohol content. Crafting a lower-ABV beer meets a growing trend across all age groups for a lighter and lower-alcohol beverage. By brewing Heineken Silver at -1°C, more cold haze is allowed to form and be filtered out, removing proteins and rough-tasting tannins and leaving a refreshing taste.

 

 

« | »