Don Sebastiani & Sons promoted Cynthia Gomez to Vice President of Marketing. Gomez joined the Sonoma, California-based wine and spirits producing company in 2017 as Director of Marketing. In that post, she was instrumental in growing such wine brands as B Side, Simple Life and The Crusher, as well as the company’s private label program. Additionally, Gomez has helped build out Don Sebastiani & Sons’ spirits portfolio, including its high-end tequila expressions El Macho and Contigo, and will be managing new RTD cocktail rollouts and other initiatives as part of the company’s spirits focus. Gomez previously worked in marketing roles for Trinchero Family Estates as well as Treasury Wine Estates.