Edrington celebrated the holiday season with the launch of its charitable giving campaign, #Wrapped in Good, through which it will donate funds to eight charities worldwide. In partnership with retailers across the country, Edrington has set the goal to raise $50,000 for these charitable organizations, which include Dream Project, National Park Foundation, One Tree Planted, National Urban League and World Central Kitchen. Beginning in October and running through Jan. 15, Edrington will donate $5 for each purchase of a product from the Edrington family of brands to a charity of the customer’s choosing. More than 20 Connecticut retailers have promoted the initiative throughout the holiday season, with floor displays, posters, vouchers and shelf talkers provided by Edrington. When customers purchase an Edrington product, they can scan the QR code found on the voucher or visit Edrington’s website to select which charity they would like Edrington to donate $5 to on their behalf.
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- Chris Tucci of Caraluzzi’s Wine & Spirits in Bethel.
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- Noble Oak Double Oak Rye and Noble Oak Double Oak Bourbon with #Wrapped in Good shelf talkers at Caraluzzi’s Wine & Spirits in Bethel.
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- Campaign shelf talkers with Wyoming Whiskey Double Cask and Wyoming Whiskey Small Batch Bourbon at Bottle Stop Wine & Spirit Superstore in Avon.
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- The Glenrothes Speyside Single Malt Scotch Whisky in 10 Year Old, 12 Year Old, 18 Year Old and Whisky Maker’s Cut expressions at Total Wine & More in Norwalk.
