More than 90 years after the founding of E. & J. Gallo Winery by brothers Ernest and Julio, the company has shortened its corporate name to Gallo. The name change and accompanying logo redesign aim to honor the Italian heritage of the founders and strengthen the perception of Gallo as a leading brand. “The simplified name removes all limitations; it recognizes the broad family involvement, as well as our wide-ranging portfolio of wines and spirits,” said Stephanie Gallo, Chief Marketing Officer. “Four generations of the Gallo family have worked hard to expand the family business in both wine and spirits. Ernest and Julio started with wine in 1933 and expanded into spirits in 1975 with E&J Brandy. Today, we are the leader in the total alcohol beverage category, and we want our collective identity to reflect how far we have come and all that we aim to become.” Gallo is a privately held company that employs more than 7,000 people worldwide to support its 100-plus brands.