Haig Club Clubman Single Grain Scotch Whisky released a new TV advertisement titled “Make Your Own Rules,” featuring brand partner David Beckham. The advertisement “redefines the stereotypical expectations” of when, where and how people should enjoy whisky juxtaposed against montages of lively and stylish moments amongst friends. “Our first advert for Haig Club Clubman aims to disrupt people’s pre-conceived notions around whisky,” said Ronan Beirne, Global Marketing Director for Haig Club. “With Haig Club Clubman, we are purposefully and assertively inviting consumers to make their own rules on how to enjoy this versatile Scotch whisky.”