
Hampton Water Rosé, the rosé wine brand founded by rock icon Jon Bon Jovi and his son Jesse Bongiovi, was showcased at the Water’s Edge in Westbrook for its Sunset Vibes Series on July 4. As guests enjoyed the Connecticut shore views, Vine Ventures brand ambassadors offered tastes from the brightly hued bar cart, which also made rounds at various retail and on-premise accounts throughout summer. Bon Jovi shared a vision to disrupt the wine category and, along with Ali Thomas, created the full concept of the brand, with talents from famed French winemaker Gérard Bertrand. The wine takes inspiration from summers in the Hamptons and a South of France art de vivre of rosé winemaking. The award-winning rosé wine is fresh and lively, with soft notes of strawberry and citrus. A long finish is a result of its careful and meticulous aging in new French oak barrels.
- The Hampton Water Rosé bar cart was showcased at the Water’s Edge in Westbrook for its Sunset Vibes Series on July 4.
- The brightly hued bar cart was enjoyed by guests sampling sips with shoreline views.
- The Vine Ventures team offered Hampton Water Rosé sips and branded merchandise to guests of the Water’s Edge.