Marcelo Aguero

Kobrand Corporation announced Marcelo Aguero as President and CEO of the company, which became effective Sept. 9. He succeeds Bob DeRoose, who will retire after 41 years with Kobrand Corporation, including the last 15 as President and CEO. Aguero has spent more than 30 years in the fine wine industry, holding various senior-level positions within both the wholesaler and supplier networks. He began his career on the wholesale side working in multiple capacities including sales, management, national accounts and supplier relations. He served Jackson Family Wines for 20 years across multiple disciplines, most recently as Executive Vice President of Marketing and Direct-to-Consumer. For the past four years, he has also been the Executive Sponsor for Diversity, Equity and Inclusion, helping lead many core company initiatives.