90+ Cellars’ best-selling core wines, including 90+ Cellars Lot 50 Prosecco and Lot 53 Cabernet Sauvignon, will be sporting new labels. The redesigned labels feature higher-quality packaging with greater differentiation between bottles. Many of the new labels are reflective of the wine’s region — for example, the Cabernet Sauvignon label features mountains to represent the foothills of the Andes in Mendoza, Argentina.

The new labeling (on the right) is contrasted to the prior labels (on the left). 90+ Lot 50 Prosecco has a larger font and visibility, while 90+ Cellars Lot 53 Cabernet Sauvignon’s new label places a greater emphasis on its region.