
Mionetto USA—known for an extensive range of DOC and DOCG Proseccos—enters the sparkling wine can category with two expressions of a new Italian brand, Bollicini, in 187ml cans. Bollicini Cuvée and Rosé will be sold in four packs with a vibrant color scheme and packaging. Mionetto expects the new brand and format to appeal especially to Millennials; according to Nielsen, the sparkling wine can category that has grown 140% in the past year.