MS Walker of Rhode Island highlighted a selection from within its Iberian wines portfolio with a February off-premise sales effort and point-of-sale retail campaign helping animal welfare charities locally and nationally. For every case sold of Montaria Reserva Red, a wine from the Alentejo (Lente) region of Portugal, MS Walker Brands and MS Walker of Rhode Island will donate to the Rhode Island Society for the Prevention of Cruelty to Animals (RISPCA) to benefit the health and well-being of animals. Founded in 1870, the RISPCA is the oldest nonprofit animal welfare organization in the state of Rhode Island and the third oldest in the country. The nonprofit provides adoption and rehoming services, veterinary care, humane education, training support and pet owner assistance programs. The brand Montaria honors its namesake vineyard dog, a German shepherd, who keeps company with all who work at the wine estate.
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- Jack Couto, National Iberian Portfolio Manager, MS Walker with a point-of-sale poster highlighting Montaria Reserva Red, a blend of Aragonez, Syrah and Trincadeira from Portugal.
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- All of MS Walker: Jack Couto, National Iberian Portfolio Manager; Melina Catelli, Fine Wine Portfolio Manager; and Jaimie Puckett, Portfolio Sales Specialist with Montaria Reserva Red and its fundraising campaign point-of-sale display.
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- Stores across Rhode Island supported the efforts, including Crossroad Liquor in Tiverton.
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- A point-of-sale display at Bottles Fine Wine in Providence.
