New Zealand wines recorded growth in the United States in 2024, marking the 16th consecutive year of expansion, according to a recent report by Impact Databank. “This resilience underscores the enduring appeal and premium positioning of New Zealand wines, which remain a bright spot in an otherwise declining import sector,” a news release from New Zealand Winegrowers said. Among the top 10 countries supplying wine to the U.S., New Zealand was the only nation to post a volume increase last year. Premium-priced New Zealand wines continued to drive this growth, outperforming lower-priced alternatives. Sales of wines priced at $15 or more per 750-ml bottle surged 14.4% in IRI/Circana channels, outpacing the 0.8% gain recorded for wines priced below $15. White wines dominate New Zealand’s U.S. exports, representing approximately 95% of shipments, with Sauvignon Blanc comprising more than 90% of total volume. The upward trajectory has carried into 2025, with dollar sales in IRI/Circana channels rising 1.4% year-to-date through Feb. 23, contrasting sharply with a 7.6% decline in overall imported table wine sales and a 6.1% drop in total table wine sales.