
The popular Stella range of Italian wines is rebranding and expanding—into 250ml cans and 3L boxes as well as 750ml and 1.5L bottles—under a “Get Ready for an Adventure!” tagline. The redesign stars Stella herself, a lively, confident Vespa-riding young woman depicted on the packaging. Also, Stella Pinot Grigio, Moscato and Montepulciano d’Abruzzo are now joined by a Prosecco (750ml).