QR Code Generator shared news on which celebrity alcohol brands are the most popular according to Instagram and Google search data. The study looked at the average number of monthly searches for more than 150 celebrity alcohol brands, combined with the alcohol brand’s number of Instagram followers, and an equal weight was applied to both criteria to create a total index score out of 100. On top was Kendall Jenner’s 818 Tequila with an index score of 95.4 out of 100. 818 Tequila has over 1.2 million Instagram followers and generates a monthly average of 76,150 Google searches in the U.S. In second place was Dwayne “The Rock” Johnson’s Teremana Tequila, with an index score of 94.8 out of 100. Teremana Tequila has an audience of 780,000 followers on Instagram and produces an average of 107,092 monthly searches worldwide. Ranking third is Paul Wesley and Ian Somerhalder’s Brother’s Bond Bourbon, which received an index score of 92.9 out of 100. The brand recorded the highest Instagram popularity with 1.9 million followers and a nationwide average of 25,328 Google searches per month. George Clooney’s Casamigos Tequila followed in fourth with an index score of 90.5 out of 100, followed in fifth place by Ryan Reynold’s Aviation Gin, receiving an index score of 84.8 out of 100.