Treasury Wine Estates (TWE) hired Nebojsa “Neb” Lukic as President of Luxury Sales and Marketing. Lukic was previously President of Paso Robles, California-based Daou Vineyards, which Treasury acquired for up to $1 billion in 2023. He spent nearly six years in that role. Prior to that, he spent 16 years at Southern Glazer’s, where he last recently served as Vice President of On Sale, overseeing the largest on-premise market network in the U.S. and recording year-over-year sales growth during his entire tenure. In his new role at TWE, Lukic will oversee Daou, as well as other brands including Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery and Sterling Vineyards.